Increase the loyalty and value your client base, streamline and accelerate their communications with your firm in real time.
Enhancing the value of your customer base is an important sales growth lever for businesses. In fact, it costs less to retain existing clients through good client relations than to acquire new ones.
Building client loyalty is the first way of enhancing client value. Services that facilitate the flow of information and documents to and from law firms (with the dual advantage of freeing up telephone lines and mailboxes and therefore your secretarial time), online appointment scheduling and management, or online invoice payment are good starting points. In addition to facilitating work and collaboration between lawyers and their clients, these services are designed to improve client satisfaction who will naturally return to their lawyer when a new need for advice, support or representation arises.
These marketing and commercial practices are gradually making their way into law firms that have often overlooked this major competitive advantage which, when properly activated, represents a lever for sales growth.
Unless you send them grouped emails, which can quickly become time-consuming and reach technical limits, the best solution is to implement a CRM (Customer Relationship Management) solution. You can then centralize all the information about your client, prospects and contacts to better segment them by center of interests and send them targeted emails: new offers, newsletters, wishes etc.
To transmit documents and information, the most effective way is to establish an extranet or client area directly linked to your management software. From the latter, sharing the necessary information with you directly (sometimes with automation options), the platform does the rest: secure access, notifications to interested parties, etc.
You can also offer online appointment times to make your office more accessible while freeing up your secretariat.
Absolutely. In fact, your website is much more than just a showcase for your practice. It is also intended to centralize your presence on the Internet and the services you offer to your clients: publications on social networks, client area, appointment scheduling and online payments etc.
