Promote your firm, its team, its skills and its expertise with potential clients where they are: online!
Whether a law firm is being set up by an associate just starting out, or is in a more advanced phase of development following a takeover, a new partnership, or a search for a second wind, a law firm's beating heart lies in handling its clients' cases.
Using your network of colleagues, partners and even client referrals still works to attract clients. However, the increased competition between law firms over the last few years has made it essential to use digital communications with a broader reach to seek out future clients where they all are, almost without exception: on the Internet. It is this digitalized communication and the tools that enable it (website, blog, sponsored links...) that will allow you to seek out potential clients on search engines and social networks.
It is on these platforms that you need to approach them. This is where you need to present your firm, its teams, their skills, the services on offer and how they will be in the best position to help them solve their judicial or legal problem. They are also the ideal places to present and cultivate your brand image, both for potential future clients and recruits.
Digitizing your communications means setting up an online presence as well as disseminating your brand image and speaking points
If you want to, but it's easier to let your provider take care of it on your behalf. Iit will make linking your website and business email easier and faster.
It all depends on the target you want to reach and the nature of the messages you want to publish: articles, photos, comments, video... Do not hesitate to let yourself be guided by professionals when it comes to strategic questions such as communication and client acquisition.
There are two ways to do this. The first is to buy advertising on Google Ads (fast but paid). The second is natural referencing (free but slower), which consists in making your site relevant in the eyes of search engines.
To be well carried out, these two processes deserve the support of professionals.
